Introduction

In this blog post, we will be discussing the top demand generation companies that specialize in account-based marketing. If you're in the market for a demand generation company, you've come to the right place! Our goal is to provide you with valuable information on what you should look for in a demand generation company, as well as highlight some of the top players in the industry.

Overview of the blog post

In the following sections, you can expect to find:

• An overview of demand generation and account-based marketing


• The benefits of using a demand generation company


• The top demand generation companies specializing in account-based marketing


• Details and pricing of ExactBuyer, a trusted demand generation company

By the end of this post, you should have a better understanding of what to look for in a demand generation company and a shortlist of some of the top players you may want to check out.

What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a highly focused marketing strategy that targets specific companies or accounts rather than casting a wide net across a broader market. It is a customized approach that tailors marketing efforts on a one-to-one basis to prospects or customers, with a goal of engaging them more effectively.

What it entails

ABM campaigns are executed with a clear understanding of the target audience and their specific business needs. The strategy is centered around creating personalized content and messaging that speaks directly to prospects or customers, and focusing on building strong relationships with them. These campaigns normally involve a high level of personalization, account research and direct contact with the target audience.

ABM often uses an assortment of marketing channels such as email, social media, paid search, events, and customized landing pages. The goal being to make the communication relevant, tailored and resonating with the target account. ABM best practices usually involve creating a detailed plan that clearly outlines the goals, budgets, timelines, and tactics required to achieve the desired results.

Benefits of ABM

• ABM offers several benefits to businesses like increased revenue, higher campaign ROI, improved customer retention, and loyalty.


• It helps in improving sales alignment with marketing, thereby increasing funnel velocity and reducing sales cycles.


• It facilitates more efficient use of resources, since marketing teams can focus their efforts and budgets only on high-value accounts or prospects.


• It can help businesses create strong customer relationships that result in long-term success.

Overall, ABM is a strategic marketing approach that helps businesses maximize their marketing ROI by creating campaigns that engage specific accounts or prospects, and make them feel understood and valued.

If you're interested in learning more about how ExactBuyer can help you with your account-based marketing strategy, please contact us at https://www.exactbuyer.com/contact.

Why Use ABM for Demand Generation?

Account-based marketing (ABM) is becoming increasingly popular among B2B marketers for demand generation. ABM is a marketing approach that targets individual accounts as markets of one, rather than a large group of prospects. It focuses more on quality than quantity and delivers better ROI by aligning sales and marketing teams towards a common goal. Using ABM for demand generation has several benefits, including:

1. Higher ROI

ABM is a highly targeted approach that enables marketers to focus their efforts on high-value accounts. This approach delivers higher ROI because it avoids spending resources on accounts that are unlikely to convert. ABM helps businesses recognize their ideal customers, and then personalize messaging and content to resonate with them.

2. Better Alignment between Sales & Marketing

ABM aligns sales and marketing teams towards a common goal of winning new business, resulting in better collaboration and communication between the two teams. ABM focuses more on the accounts and their needs, rather than individual leads, which pushes marketing teams to create more personalized, targeted content, and messaging. The prospects for whom the content resonates, convert into qualified leads, and are then handed over to sales.

3. Targeting High-Value Accounts

ABM helps businesses identify high-value accounts that are more likely to convert into paying customers. This approach enables marketers to provide personalized content and messaging to each account, resulting in better engagement and higher conversion rates. They can also personalize the communication by the decision-maker's role, industry, or even location. This targeting helps them stand out and differentiate themselves to the busy and distracted decision-makers.

4. Improved customer retention

Clients or customers that are won through an account-based marketing approach get more personalized attention, and hence better services. After getting attention from their account-focused marketing, these clients are more likely to be loyal and stay with the business than a company that did not use ABM for demand generation

In summary, using ABM for demand generation helps businesses to increase ROI, align sales and marketing, target high-value accounts and improve customer retention. ExactBuyer is a top demand generation company specializing in account-based marketing, and we provide real-time contact & company data & audience intelligence solutions that help you achieve these benefits effectively.

Want to know more about how ABM can help your demand generation efforts? Contact us via our contact page.

The Top Account-Based Marketing Demand Generation Companies

If you are looking for the best account-based marketing demand generation companies, we have compiled a list of some of the top providers in the industry. These companies specialize in ABM solutions and can help you build more targeted audiences, find new accounts for your business, and generate more qualified leads.

1. ExactBuyer

ExactBuyer provides real-time contact and company data and audience intelligence solutions that help you build more targeted audiences. Their AI-powered search allows you to find new accounts in your territory, top engineering or sales hires, ideal podcast guests, or even your next partner. With unlimited search and native integrations with Hubspot and Salesforce, ExactBuyer simplifies ABM for any business.

• Pricing: ExactBuyer's sales plan starts at $495 per month with additional plans for recruiting and marketing.


• Success Metrics: Brex increased their booked demos by 40%, Gorgias saw a 55% increase in qualified deals, Ramp received 70% more positive replies, and Northbeam reduced their list building time by 95%.


• Contact: For more information, visit ExactBuyer's website at https://www.exactbuyer.com or contact them directly at https://www.exactbuyer.com/contact.

2. Terminus

Terminus is a leading ABM platform that helps B2B marketers identify and target the right accounts, engage them across channels, and measure their success on revenue. Terminus provides tools for account-based advertising, sales insights, and web personalization.

• Pricing: Terminus offers customized plans based on your business needs.


• Success Metrics: Terminus has helped companies such as Salesforce, Verizon, and Pendo achieve their marketing and sales goals.


• Contact: For more information, visit Terminus' website at https://terminus.com/ or contact them directly at https://terminus.com/support/.

3. Engagio

Engagio is a B2B marketing platform that helps companies target, engage, and measure the success of their ABM programs. Engagio provides tools for account-based advertising, sales insights, and marketing automation.

• Pricing: Engagio offers customized plans based on your business needs.


• Success Metrics: Engagio has helped companies such as Snowflake, New Relic, and TrendMicro achieve their marketing and sales goals.


• Contact: For more information, visit Engagio's website at https://www.engagio.com/ or contact them directly at https://www.engagio.com/contact-us-2/.

These are just a few of the many account-based marketing demand generation companies that can help your business succeed. Research and compare these companies to find the perfect one for your needs.

Company #1

Company #1 is an expert in the field of account-based marketing, providing top demand generation services to its clients. The company's core focus lies in helping businesses identify and target specific accounts, engaging with decision-makers, and driving revenue growth.

Services offered by Company #1

• Account identification and targeting


• Engagement with decision-makers


• Revenue growth strategies


• Customized account-based marketing solutions

At Company #1, we understand that every business is unique and therefore requires a unique approach to account-based marketing. That's why we offer customized solutions that are tailored to meet the specific needs of each client.

Notable clients

Our top demand generation services have enabled our clients to achieve significant growth in their respective industries. Some of our notable clients include:

• Brex - achieved 40% more booked demos


• Gorgias - achieved 55% more qualified deals


• Ramp - achieved 70% more positive replies


• Northbeam - achieved 95% less time for list building

At Company #1, we pride ourselves on our ability to deliver results that exceed our clients' expectations. Contact us today to learn how we can help you drive revenue growth through effective account-based marketing.

Company #2

This section will provide a detailed description of the second company, the services it offers, and notable clients that it has worked with.

Description

The second company, which will remain unnamed in this example, is a leading provider of demand generation services specializing in account-based marketing. The company offers a broad range of solutions designed to help businesses build highly targeted audiences based on custom criteria for sales, marketing, or recruiting purposes.

Using advanced artificial intelligence algorithms and real-time data, the company can offer clients accurate, verified, and up-to-date contact and company data. This enables clients to identify potential customers, partners, employees, and other key stakeholders more effectively and efficiently.

Services

The company offers several services to help clients achieve their demand generation goals:

• Real-time contact and company data: The company provides access to the largest database of verified B2B contact and company information in the industry.


• AI-powered search: The company's search engine uses advanced artificial intelligence algorithms to deliver highly relevant results in real-time.


• Market mapping: The company helps clients identify and target the right accounts with custom criteria tailored to their specific needs.


• Reporting and analytics: The company provides detailed reports and analytics to help clients optimize their demand generation strategies for maximum ROI.

Notable Clients

The second company has worked with many notable clients across multiple industries. Some of its most prominent clients include:

• Client 1


• Client 2


• Client 3


• Client 4

Through its innovative solutions and world-class customer support, the second company has established itself as a leader in the demand generation industry.

Company #3

Company #3 is a reputable company that offers a diverse range of services to clients across various industries. Their team of experts is dedicated to providing innovative solutions to help clients achieve their business goals. With a proven track record of success, Company #3 has become a trusted partner for businesses looking to take their operations to the next level.

Services Provided

At Company #3, clients can access a wide range of services tailored to their specific needs. Some of the services provided include:

• Business strategy consulting


• Marketing and advertising


• IT consulting and software development


• Project management


• Human resources consulting

Company #3 leverages the latest technology and best practices to provide comprehensive solutions to their clients. They work closely with each client to understand their unique needs and develop a customized plan to help them achieve success.

Notable Clients

Company #3 has worked with a number of notable clients across various industries. Some of their notable clients include:

• ABC Corporation


• XYZ Enterprises


• Acme Corporation


• 123 Inc.


• Global Industries

These companies have benefited from Company #3's expertise and innovative solutions, achieving their business goals and driving growth.

If you're looking for a trusted partner to help you achieve business success, look no further than Company #3. Visit their website for more information and to schedule a consultation.

Company #4

Company #4 is a company that provides top-notch services in the field of demand generation with a specialization in account-based marketing. The company is committed to providing real-time contact & company data & audience intelligence solutions to help you build more targeted audiences for your business needs.

Services Provided by Company #4

Company #4 provides a range of services that cater to the unique needs of its clients. Some of the services provided by the company include:

• Real-time contact & company data


• Audience intelligence solutions


• Account-based marketing


• Search for related contacts or companies using AI-powered search


• Access to over 270+ million verified candidates with direct emails, mobile phones, and social details (recruiting plan)


• Marketing plan which includes native Hubspot & Salesforce Integrations, market mapping, reporting & analytics, identify champions & decision-maker job changes, real-time audience generation and deployment across every channel: Email, Phone, Text, Ad Audiences


• API which provides access to all API endpoints, real-time contact & company data, technographics, firmographics & demographics data, over 415M B2B & B2C contacts, over 25M+ companies


• Custom enterprise plans for teams

Notable Clients of Company #4

Over the years, Company #4 has served several notable clients and helped them achieve their business goals. Some of the notable clients of the company include:

• Brex - achieved 40% more booked demos


• Gorgias - generated 55% more qualified deals


• Ramp - received 70% more positive replies


• Northbeam - reduced time spent on list building by 95%

To learn more about Company #4's services and pricing, check out their website here.

Company #5

Company #5 is a leading provider of demand generation solutions specializing in account-based marketing. Our company offers a range of services that help businesses build more targeted audiences and generate more qualified leads. Our solutions are designed to be flexible and scalable, and can be customized to meet the unique needs of our clients. We pride ourselves on providing high-quality data and audience intelligence that enables our clients to make informed decisions and maximize their ROI.

Services Provided

Our core services include:

• Real-time contact and company data


• Audience intelligence solutions


• Search capabilities powered by AI


• Native integrations with Hubspot and Salesforce


• Recruiting solutions with access to over 270 million verified candidates


• Marketing solutions including market mapping, reporting and analytics, and real-time audience deployment


• API access for real-time contact and company data

Notable Clients

Our solutions have helped a number of high-profile clients achieve their demand generation goals, including:

• Brex, who saw a 40% increase in booked demos


• Gorgias, who saw a 55% increase in qualified deals


• Ramp, who saw a 70% increase in positive replies


• Northbeam, who reduced list building time by 95%

To learn more about our services and how we can help your business achieve its demand generation goals, visit our website or contact us today.

Conclusion:

After analyzing the key points discussed in this article, it can be concluded that ExactBuyer provides an effective solution for companies to build more targeted audiences through real-time contact and company data & audience intelligence. It eliminates the need for unverified or outdated data and helps in identifying new accounts, top engineering or sales hires, ideal podcast guests, and partners.

Summarization of Key Points:

• ExactBuyer provides real-time contact and company data & audience intelligence solutions.


• It helps in building more targeted audiences without using unverified or outdated data.


• The AI-powered search feature allows users to find new accounts, hires, podcast guests, and partners through just a sentence.


• ExactBuyer has multiple plans ranging from sales to recruiting, marketing, and an API for customized enterprise solutions.

Recommendations for Readers:

For companies looking to build more targeted audiences, ExactBuyer is a reliable solution that can help eliminate the hassle of unverified or outdated data. The AI-powered search feature makes the process faster and more efficient, while the multiple plans offered cater to different needs and budgets. It is recommended for companies looking to streamline their audience-building process and increase the effectiveness of their marketing and sales efforts.

For more information or to get started, visit https://www.exactbuyer.com and select the appropriate plan that meets your requirements.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.