Introduction

Omnichannel commerce is a concept that refers to the integration and seamless coordination of multiple marketing and sales channels to provide a consistent and personalized customer experience. In today's digital landscape, where customers interact with brands through various touchpoints such as websites, mobile apps, social media, and physical stores, omnichannel commerce has become increasingly important for businesses.

The importance of omnichannel commerce

Omnichannel commerce is crucial for businesses to stay competitive and meet the evolving expectations of modern customers. Here are some key reasons why it is essential:

• Consistency: Omnichannel commerce ensures a consistent brand experience across different channels, creating a cohesive and familiar environment for customers.


• Personalization: By leveraging data and insights from various channels, businesses can personalize their marketing messages and offers based on individual customer preferences and behavior.


• Convenience: Omnichannel commerce makes it easier for customers to engage with a brand and make purchases through their preferred channels, whether it's online, offline, or a combination of both.


• Improved customer satisfaction: Providing a seamless and integrated experience across channels leads to higher customer satisfaction and loyalty.


• Increased sales and revenue: By delivering a consistent and personalized customer experience, businesses can drive more conversions and maximize sales opportunities.

Overall, omnichannel commerce enables businesses to optimize their customer journey, enhance brand perception, and build strong and lasting relationships with their target audience.

If you're looking to implement omnichannel commerce strategies for your business, ExactBuyer can help. Our real-time contact and company data, as well as audience intelligence solutions, can assist you in building more targeted audiences and effectively reaching your customers across multiple channels. Contact us today to learn more about how we can support your omnichannel commerce efforts.

Understanding the Omnichannel Approach

In the world of commerce, businesses have adopted various approaches to cater to their customers' needs and preferences. Two common strategies are multichannel and omnichannel commerce. While both approaches aim to provide customers with multiple touchpoints to engage with a brand, omnichannel commerce offers a more seamless and integrated customer journey.

Difference between Multichannel and Omnichannel Commerce

Multichannel commerce: In a multichannel approach, businesses establish presence across different channels, such as physical stores, websites, mobile apps, social media platforms, and more. Each channel operates independently, with minimal integration or coordination. This means that the customer experience may vary across different touchpoints, causing potential confusion and dissatisfaction.

Omnichannel commerce: On the other hand, omnichannel commerce focuses on providing customers with a unified and consistent experience across all channels. It involves the integration and synchronization of all touchpoints, creating a seamless and convenient journey for customers. Whether they switch from browsing products on a website to visiting a physical store or making a purchase through a mobile app, the transition is smooth, and the experience remains cohesive.

Seamless Customer Journey with Omnichannel Commerce

One of the key advantages of adopting an omnichannel approach is the seamless customer journey it offers. Here's how it works:

1. Consistent brand messaging: With omnichannel commerce, businesses can ensure that their brand messaging remains consistent across all channels. Whether customers interact with the brand through social media, email marketing, or their website, they receive a unified message, reinforcing brand identity and values.



2. Integrated customer data: An omnichannel strategy allows for the integration of customer data from various touchpoints. This means that businesses can have a holistic view of customer behavior, preferences, and purchase history. Such insights enable personalized and targeted marketing efforts, enhancing the overall customer experience.



3. Seamless transitions: Customers can seamlessly transition between different channels during their purchasing journey. For example, they may research products online, visit a physical store to see the items in person, and make the actual purchase on a mobile app. Regardless of the channel, customers can expect a consistent experience, with their preferences and information carried forward.



4. Effortless customer support: Omnichannel commerce enables businesses to provide efficient and effective customer support across all touchpoints. Whether customers reach out through email, phone, live chat, or social media, the support team can access their complete purchase history and inquiries, providing tailored solutions and resolving issues promptly.



5. Streamlined inventory management: With an omnichannel approach, businesses can manage inventory more effectively. By connecting inventory systems across channels, businesses can offer accurate real-time inventory information to customers. This reduces the chances of over-promising or under-delivering on product availability, leading to improved customer satisfaction.

By adopting an omnichannel approach, businesses can create a seamless customer journey that enhances satisfaction, improves brand loyalty, and drives sales. The integration and synchronization of various channels empower customers with choice and convenience, ultimately boosting customer engagement and business success.

Benefits of Embracing Omnichannel Commerce

Embracing an omnichannel commerce strategy can have a significant positive impact on customer experience, customer loyalty, and business growth. In today's digital era, consumers expect a seamless and integrated shopping experience across multiple channels, and businesses that fail to meet these expectations risk losing customers to competitors.

1. Improved Customer Experience

An omnichannel approach allows businesses to provide a consistent and personalized experience to customers across all touchpoints, whether it's in-store, online, or via mobile devices. Through features such as click-and-collect, buy-online-pick-up-in-store (BOPIS), and seamless product returns, customers can enjoy convenience, flexibility, and speed in their shopping journeys. With a unified view of customer data, businesses can also deliver personalized recommendations, offers, and promotions based on individual preferences, enhancing the overall customer experience.

2. Increased Customer Loyalty

By offering a seamless and connected shopping experience, businesses can build stronger relationships with their customers. When customers have the flexibility to interact and make purchases through multiple channels, they are more likely to become loyal advocates for the brand. By leveraging customer data gathered from various touchpoints, businesses can better understand their customers' needs and preferences, allowing them to deliver targeted marketing campaigns and personalized experiences that foster loyalty and repeat purchases.

3. Enhanced Business Growth

An omnichannel strategy can drive business growth by reaching a wider audience and generating more sales opportunities. By expanding beyond a single sales channel, businesses can tap into new markets and demographics, increasing their customer reach. Moreover, a seamless omnichannel experience can reduce cart abandonment rates and encourage impulse purchases, leading to higher conversion rates and revenue. With a holistic view of customer data across channels, businesses can also identify trends and patterns to optimize their marketing strategies and product offerings, enabling sustainable business growth.

In conclusion, embracing an omnichannel commerce strategy can bring numerous benefits including improved customer experience, increased customer loyalty, and enhanced business growth. By meeting the ever-evolving expectations of today's consumers, businesses can stay competitive and thrive in the modern retail landscape.

Blending Online and Offline Channels

When it comes to omnichannel commerce, blending online and offline channels is a crucial strategy for businesses to provide customers with a consistent and convenient shopping experience. By seamlessly integrating both online and offline channels, businesses can cater to the preferences and needs of their customers in a personalized and efficient manner.

Benefits of Blending Online and Offline Channels:

• Consistent Customer Experience: By blending online and offline channels, businesses can provide a consistent brand experience across different touchpoints. Whether customers choose to shop online or visit physical stores, they should encounter a cohesive and seamless experience.


• Convenience and Accessibility: Blending online and offline channels allows customers to access products and services through multiple channels. This flexibility enhances convenience and accessibility as customers can choose the most convenient channel for their shopping needs.


• Increased Reach: Utilizing both online and offline channels widens the reach of a business. Customers who prefer online shopping can easily access products and services, while those who prefer in-person shopping can have the option to visit physical stores.


• Enhanced Customer Engagement: By integrating online and offline channels, businesses can engage customers in interactive and personalized ways. For example, online platforms can offer personalized product recommendations based on previous purchases, while in-store experiences can provide personalized assistance and recommendations.

Strategies for Blending Online and Offline Channels:

Implementing a successful blend of online and offline channels requires careful planning and the right strategies. Here are some key strategies to consider:

1. Offering Click and Collect: Provide customers with the option to make purchases online and pick up their orders from a nearby physical store. This combines the convenience of online shopping with the immediacy of in-store pickup.


2. In-store Digital Displays: Install digital displays in physical stores to showcase online-only products, promotions, and customer reviews. This encourages customers to explore online offerings while visiting the store.


3. Enabling Mobile Payments: Integrate mobile payment options into both online and offline channels to streamline the checkout process and provide a seamless payment experience for customers.


4. Unified Customer Data: Implement a system that integrates customer data from various channels, allowing businesses to provide personalized experiences and targeted marketing messages across all touchpoints.


5. Seamless Inventory Management: Ensure accurate and real-time visibility of inventory across online and offline channels. This helps prevent stockouts and provides customers with reliable information about product availability.

By blending online and offline channels, businesses can optimize their omnichannel strategy and provide customers with a superior shopping experience that is consistent, convenient, and personalized. This integration not only enhances customer satisfaction but also helps businesses stay competitive in today's dynamic market.

Personalization in the Omnichannel World

In today's digital age, where consumers have multiple touchpoints with brands, personalization plays a crucial role in delivering tailored experiences across these various channels. Personalization refers to the practice of customizing messages, content, and offers to individual customers based on their preferences, behaviors, and interests. It involves using data-driven insights and advanced technologies to create relevant and engaging experiences that resonate with customers and drive desired outcomes.

The Role of Personalization in Delivering Tailored Experiences

1. Enhancing Customer Engagement:

With personalization, brands can create meaningful interactions with customers by delivering relevant content and offers. By understanding individual preferences and behaviors, brands can engage customers in a more personalized manner, increasing their interest and satisfaction.

2. Increasing Conversion Rates:

Personalization enables brands to deliver targeted messages and recommendations that align with customers' preferences and needs. By presenting relevant products or services, brands can significantly increase the chances of converting prospects into loyal customers.

3. Driving Customer Loyalty:

By delivering personalized experiences, brands can foster stronger relationships with customers and enhance their loyalty. Personalization helps in understanding and meeting customers' expectations, which leads to increased customer satisfaction and repeat purchases.

4. Improving Customer Retention:

Personalization helps in creating a more memorable and satisfying customer experience. By continuously delivering tailored content and offers, brands can keep customers engaged and loyal, reducing the likelihood of churn and increasing customer retention.

5. Maximizing Marketing Effectiveness:

Personalization allows brands to optimize their marketing efforts by targeting the right customers with the right messages at the right time. By leveraging customer data and insights, brands can create more effective marketing campaigns that generate higher ROI.

6. Achieving Omnichannel Consistency:

Personalization is essential for maintaining a consistent brand experience across multiple touchpoints. By tailoring messages and content to fit each channel, brands can ensure that customers receive a unified and seamless experience, regardless of the platform they engage with.

In conclusion, personalization plays a pivotal role in delivering tailored experiences and driving desired outcomes in the omnichannel world. By understanding and meeting individual customer preferences, brands can strengthen customer engagement, increase conversions, foster loyalty, improve retention, maximize marketing effectiveness, and maintain omnichannel consistency.

Leveraging Data and Analytics

Data and analytics play a crucial role in understanding customer behavior and optimizing the omnichannel strategy for businesses. By harnessing the power of data, companies can gain valuable insights into their customers' preferences, needs, and behaviors, allowing them to create personalized and seamless experiences across multiple channels. This is where the concept of omnichannel commerce comes into play, which focuses on providing a seamless and consistent experience for customers, regardless of the channel or device they choose to interact with a brand.

The Importance of Data and Analytics

1. Understanding Customer Behavior:

• Data and analytics help businesses analyze customer interactions across different touchpoints, providing insights into their preferences, shopping habits, and interests. This understanding allows companies to tailor their marketing messages, product recommendations, and promotions to each individual customer's needs, increasing the chances of conversion and customer loyalty.


• By leveraging data, companies can identify trends and patterns in customer behavior, which can be used to deliver personalized experiences and drive customer engagement. For example, analyzing customer purchase history and browsing behavior can help predict future buying decisions and recommend relevant products or services.

2. Optimizing the Omnichannel Strategy:

• Data provides businesses with a holistic view of customer interactions across various channels such as physical stores, websites, social media platforms, mobile apps, and more. By integrating and analyzing data from these different sources, companies can identify opportunities to enhance the customer journey and remove any friction points.


• Analytics enables businesses to measure the effectiveness of each channel and touchpoint in driving customer engagement and conversions. By tracking key metrics, such as click-through rates, conversion rates, and customer lifetime value, companies can optimize their omnichannel strategy by allocating resources to the most effective channels and improving underperforming ones.

3. Improving Decision-Making:

• Data-driven insights and analytics provide businesses with the information needed to make informed decisions. By analyzing data, companies can identify market trends, customer preferences, and competitor strategies, allowing them to make strategic decisions that align with their overall business objectives.


• By leveraging real-time data and analytics, businesses can respond quickly to changing customer needs and market dynamics. This agility enables companies to stay ahead of the competition and make proactive adjustments to their omnichannel strategies.

In conclusion, data and analytics are essential for understanding customer behavior and optimizing the omnichannel strategy. By leveraging data-driven insights, businesses can create personalized experiences, optimize channel performance, and make informed decisions that drive customer engagement and business growth.

Implementing Seamless Order Fulfillment

When it comes to order fulfillment in the modern e-commerce landscape, businesses need to meet the evolving expectations of customers who want a seamless and convenient shopping experience. Implementing an omnichannel approach can significantly streamline and enhance the order fulfillment processes, providing customers with options such as click-and-collect and ship-from-store.

Exploring the Benefits of an Omnichannel Approach

1. Enhanced Customer Experience: By utilizing an omnichannel strategy, businesses can offer customers multiple options to fulfill their orders, including in-store pickup, home delivery, or shipping from the nearest store location. This flexibility enables customers to choose the most convenient method based on their preferences and needs.

2. Increased Efficiency: A well-integrated omnichannel system allows businesses to optimize their inventory and utilize their physical stores as fulfillment centers. This means that if an item is out of stock in one location, it can be sourced from another nearby store, preventing missed sales opportunities and reducing delivery times.

3. Improved Inventory Management: With an omnichannel approach, businesses can gain real-time visibility into their inventory across all channels. This ensures better inventory accuracy and reduces the risk of overselling or stockouts. By leveraging advanced inventory management tools and analytics, businesses can make data-driven decisions to optimize their stock levels and improve overall efficiency.

Utilizing Click-and-Collect

1. Introduction to Click-and-Collect: Click-and-collect allows customers to place an order online and collect it from a designated store location at their convenience. This option eliminates the need for shipping and provides a faster turnaround time for customers.

2. Benefits of Click-and-Collect: Click-and-collect offers several benefits, including reduced shipping costs, increased customer satisfaction, and the opportunity for in-store upselling. It also allows businesses to drive foot traffic to their physical stores and create additional touchpoints with customers.

3. Implementing Click-and-Collect: To implement click-and-collect successfully, businesses need to ensure seamless integration between their e-commerce platform and their store inventory management system. This integration enables real-time inventory updates and ensures that customers can only select items that are available for collection at their chosen location.

Embracing Ship-from-Store

1. Understanding Ship-from-Store: Ship-from-store is an order fulfillment method where orders are shipped directly from the nearest store location instead of a centralized warehouse. This approach leverages the proximity of physical stores to customers, reducing delivery times and costs.

2. Benefits of Ship-from-Store: Ship-from-store enables quicker delivery and reduces shipping costs, especially for customers who are located near a store. It also helps businesses optimize their inventory by utilizing store locations as distribution centers, preventing overstocking in warehouses.

3. Implementing Ship-from-Store: To implement ship-from-store effectively, businesses need to have a robust order management system that can handle real-time inventory updates and route orders to the most appropriate store location for fulfillment. Integration with shipping carriers is also crucial for seamless delivery.

In conclusion, implementing an omnichannel approach that includes options like click-and-collect and ship-from-store can significantly streamline order fulfillment processes. It enhances the customer experience, increases operational efficiency, and improves inventory management. By embracing these strategies, businesses can meet the growing demands of modern consumers and stay ahead in the competitive e-commerce landscape.

Enhancing Customer Service and Support

An omnichannel strategy refers to the approach of providing seamless support across various channels to enhance customer service. It allows businesses to connect with customers on their preferred channels, such as email, phone, live chat, social media, and more, ensuring a consistent and personalized experience.

Benefits of Implementing an Omnichannel Strategy

• Improved Communication: By offering multiple channels for customer support, businesses can provide faster response times and efficient communication, leading to higher customer satisfaction.


• Consistent Brand Experience: An omnichannel strategy ensures that customers have a consistent experience across all channels, resulting in a cohesive brand image and increased brand loyalty.


• Personalized Interactions: With access to customer data from various touchpoints, businesses can tailor their interactions and support based on individual preferences and history, leading to more meaningful customer relationships.


• Efficient Issue Resolution: By integrating various channels and capturing customer interactions, businesses can better track, escalate, and resolve customer issues efficiently, minimizing frustration and improving customer retention.


• Data-Driven Insights: An omnichannel strategy enables businesses to gather valuable customer data from different channels, providing insights for improving products, services, and overall customer experience.

Implementing an Omnichannel Strategy

When implementing an omnichannel strategy, businesses should consider the following:

1. Identify Customer Channels: Determine which channels your target customers prefer and make sure to offer support on those specific platforms.


2. Integrated Communication: Integrate all channels into a centralized system to ensure a seamless flow of information and consistent customer interactions across channels.


3. Customer Data Management: Implement a robust CRM system to gather and analyze customer data from different channels, helping businesses understand customer preferences and behaviors.


4. Training and Support: Provide comprehensive training to customer service representatives to handle customer queries effectively on various channels and deliver a consistent brand experience.


5. Continuous Improvement: Regularly analyze customer feedback, track performance metrics, and make necessary adjustments to optimize the omnichannel strategy for better customer service and support.

By implementing an omnichannel strategy, businesses can enhance customer service and support, leading to higher customer satisfaction, improved brand loyalty, and ultimately, increased revenue.

Overcoming Challenges in Omnichannel Commerce

Implementing omnichannel strategies can be a complex process, but it is crucial for businesses to stay competitive in today's digital landscape. However, there are several common challenges that companies often face when trying to establish effective omnichannel commerce. This article will address these challenges and provide solutions to overcome them, ensuring a smooth and successful implementation of an omnichannel strategy.

1. Siloed Data and Systems

One of the biggest challenges in omnichannel commerce is dealing with siloed data and systems. Many companies have separate databases and technology platforms for different channels, such as their online store, brick-and-mortar stores, and social media. This can result in fragmented customer data and inconsistent experiences across channels.

To overcome this challenge, businesses should consider implementing a centralized customer relationship management (CRM) system that integrates all data from various channels. This will provide a 360-degree view of customers and enable seamless interactions regardless of the touchpoint.

2. Lack of Channel Consistency

Another challenge in omnichannel commerce is maintaining consistent messaging and branding across different channels. Customers expect a seamless experience when transitioning between online and offline channels, and any inconsistencies can lead to confusion and frustration.

To address this challenge, businesses should develop a clear and comprehensive brand strategy that encompasses all channels. This includes consistent design elements, tone of voice, and messaging. Training employees to deliver a consistent brand experience across all touchpoints is also essential.

3. Inventory Management and Fulfillment

Managing inventory and fulfillment in an omnichannel environment can be complex. When customers have the option to purchase products online and pick them up in-store or have them delivered to their doorstep, it is crucial to have real-time inventory visibility and efficient fulfillment processes.

Implementing an inventory management system that integrates with all channels can help businesses overcome this challenge. This allows for accurate inventory tracking and ensures that customers can always access up-to-date product availability information. Additionally, optimizing fulfillment processes and partnering with reliable shipping providers can streamline the delivery process.

4. Customer Personalization

Delivering personalized experiences is a key aspect of successful omnichannel commerce. However, personalizing customer interactions across multiple channels can be a challenge, especially without a centralized customer data system.

Businesses can address this challenge by leveraging customer data to create detailed customer profiles and segments. This data can be obtained through various touchpoints, such as website interactions, purchase history, and social media engagement. Utilizing advanced analytics and automation tools can help deliver personalized recommendations, targeted marketing campaigns, and tailored customer experiences across all channels.

In conclusion, implementing successful omnichannel commerce strategies requires overcoming various challenges. By addressing issues related to data silos, channel consistency, inventory management, and customer personalization, businesses can create a seamless and personalized omnichannel experience for their customers, ultimately driving customer satisfaction and increasing sales.

Case Studies: Success Stories of Brands Embracing Omnichannel Commerce

In this section, we will highlight real-world examples of companies that have successfully implemented omnichannel strategies and the impressive results they achieved. These case studies will provide insights into how brands are effectively leveraging different channels to create seamless and cohesive shopping experiences for their customers.

Company A: Boosting Sales with Integrated Online and Offline Channels

• Overview: Company A is a retail brand that sells clothing and accessories.


• Challenge: Company A wanted to extend its online presence and bridge the gap between its online and offline customer experiences.


• Strategy: The brand implemented a seamless omnichannel strategy by integrating its online and brick-and-mortar stores, allowing customers to browse, purchase, and return items through multiple channels.


• Results: By embracing omnichannel commerce, Company A experienced a significant increase in sales, improved customer satisfaction, and greater brand loyalty.

Company B: Enhancing Customer Engagement with Social Media Integration

• Overview: Company B is an e-commerce brand specializing in beauty products.


• Challenge: Company B wanted to increase customer engagement and drive sales by leveraging social media platforms.


• Strategy: The brand integrated its online store with popular social media channels, allowing customers to make purchases directly from social media platforms and share their experiences with friends.


• Results: By embracing social media integration as part of its omnichannel strategy, Company B not only saw a boost in sales but also experienced higher levels of customer engagement, brand awareness, and word-of-mouth referrals.

Company C: Providing a Personalized Shopping Experience through Mobile Apps

• Overview: Company C is a technology company that offers a wide range of consumer electronics.


• Challenge: Company C wanted to enhance the customer shopping experience by providing personalized recommendations and seamless interactions across various touchpoints.


• Strategy: The brand developed a mobile app that integrated with its online store and physical locations, offering personalized product recommendations, real-time inventory updates, and easy purchasing options.


• Results: By embracing mobile app integration in its omnichannel strategy, Company C witnessed increased customer satisfaction, higher conversion rates, and improved customer retention.

These case studies demonstrate the power of omnichannel commerce in driving business growth, improving customer experiences, and staying ahead in today's competitive market. Brands that successfully embrace and implement omnichannel strategies are able to create seamless and personalized shopping journeys for their customers, resulting in increased sales, customer loyalty, and brand advocacy.

Conclusion: Embracing Omnichannel Commerce for Business Transformation

In the digital age, businesses need to adapt to the changing landscape and leverage the power of omnichannel commerce to stay competitive. This approach integrates various channels, both online and offline, to provide a seamless and personalized experience to customers. By embracing omnichannel commerce, businesses can transform their operations, enhance customer satisfaction, and drive growth.

The Importance of Embracing Omnichannel Commerce

Omnichannel commerce is essential for businesses looking to thrive in today's digital world. Here are some key reasons why embracing this approach is crucial:

• Enhanced Customer Experience: Omnichannel commerce allows businesses to deliver a consistent and personalized experience across multiple touchpoints. Customers can seamlessly switch between channels, such as websites, mobile apps, social media, physical stores, and more. This convenience and personalization lead to higher customer satisfaction and loyalty.


• Increased Sales and Revenue: By providing a seamless shopping experience, businesses can encourage customers to make purchases across different channels. Omnichannel strategies like click-and-collect, where customers can order online and pick up in-store, or offering personalized recommendations based on past purchases, can boost sales and ultimately lead to increased revenue.


• Improved Operational Efficiency: With omnichannel commerce, businesses can streamline their operations and integrate their various systems and processes. This integration enables real-time inventory management, centralized customer data, and efficient order fulfillment, resulting in improved operational efficiency.


• Data-Driven Insights: Through omnichannel commerce, businesses can gather data from multiple sources and channels. This wealth of information allows them to gain valuable insights into customer behavior, preferences, and trends. By leveraging this data, businesses can make informed decisions and tailor their marketing and sales strategies accordingly.

The Transformational Power of Omnichannel Commerce

Omnichannel commerce has the potential to transform businesses in several ways:

1. Seamless Shopping Experience: With omnichannel commerce, businesses can provide a unified shopping experience across various channels. Customers can start their journey on one channel and continue seamlessly on another, creating a smooth and uninterrupted experience. This integration eliminates friction points and enhances customer satisfaction.


2. Stronger Customer Relationships: By leveraging omnichannel strategies, businesses can deepen their relationships with customers. The personalized and consistent experience across channels helps build trust and loyalty. Businesses can also engage with customers through targeted marketing campaigns, personalized offers, and proactive customer support.


3. Increased Market Reach: Omnichannel commerce enables businesses to reach a wider audience by utilizing multiple channels. Whether it's through social media, marketplaces, mobile apps, or physical stores, businesses can expand their presence and tap into new customer segments. This broader market reach opens up new growth opportunities.


4. Adaptability to Changing Consumer Behavior: Consumer behavior and preferences are constantly evolving. By embracing omnichannel commerce, businesses can stay agile and adapt to these changes. They can quickly respond to new trends, technologies, and customer demands, ensuring they remain relevant and competitive in the market.

Overall, embracing omnichannel commerce is essential for businesses looking to transform and thrive in the digital age. By providing a seamless shopping experience, enhancing customer satisfaction, and leveraging data-driven insights, businesses can drive growth, increase revenue, and stay ahead of the competition.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.