Top Account-Based Marketing Agency for Mid-Sized B2B Companies

Table of Contents

Introduction

In the field of B2B marketing, account-based marketing (ABM) has become an increasingly popular approach in recent years, particularly for mid-sized companies. ABM focuses on building relationships with specific target accounts rather than casting a wide net to attract leads. This approach has proven to be quite effective at driving revenue growth, which is why so many businesses are now turning to ABM as a core component of their marketing strategies. However, implementing ABM can be complex and time-consuming, which is why many companies choose to outsource this function to a specialized agency.

The Importance of Account-Based Marketing for Mid-Sized B2B Companies

Mid-sized B2B companies face several unique challenges in their marketing efforts. They may not have the resources to compete with larger companies that have bigger budgets for advertising and marketing. At the same time, they need to be more focused and targeted in their efforts to ensure they're getting the most bang for their buck. This is where account-based marketing comes in.

By targeting specific accounts rather than a broader audience, mid-sized B2B companies can achieve better results with their marketing efforts. ABM allows them to personalize their messaging and focus on the specific pain points of their target accounts. This approach has been shown to increase conversion rates, shorten sales cycles, and ultimately drive revenue growth.

The Need for a Reliable Agency to Implement ABM

While ABM is an effective strategy, implementing it can be challenging. It requires a different approach to marketing than what many companies are used to, and it can be complex to execute. This is why many mid-sized B2B companies choose to work with an agency that specializes in ABM.

Such an agency can help companies:

Identify the most promising target accounts

Create personalized messaging for each account

Develop a comprehensive ABM strategy

Track and measure the success of their ABM efforts

By outsourcing ABM to a specialized agency, mid-sized B2B companies can get the benefits of this approach without having to invest in additional resources or expertise.

Overall, account-based marketing offers a lot of potential for mid-sized B2B companies looking to drive growth. While implementing ABM can be challenging, working with a reliable agency can make the process easier and more effective.

Interested in implementing ABM for your mid-sized B2B company? Contact ExactBuyer, the best account-based marketing agency for mid-sized companies, today!

Why Choose Us

At ExactBuyer, we are dedicated to providing the best account-based marketing solutions for mid-sized B2B companies. Here are some reasons why you should choose us:

Expertise in Account-Based Marketing

Our team of experts has years of experience in account-based marketing and can help you hone your marketing strategy to get the best results. Our solutions are tailored to your needs and goals, ensuring that you get the most out of your marketing efforts.

Successful Past Campaigns and Case Studies

We have a proven track record of delivering successful campaigns and achieving measurable results for our clients. Our case studies showcase the effectiveness of our solutions and how we have helped businesses like yours increase their revenue and grow their customer base.

40% more booked demos for Brex

55% more qualified deals for Gorgias

70% more positive replies for Ramp

95% less time for list building for Northbeam

Don't settle for mediocre marketing solutions. Choose ExactBuyer and let us help you achieve your business goals. Contact us today to learn more about our services and how we can help your business.

Our Services

At our account-based marketing agency, we offer a comprehensive range of services that cater to the individual needs of mid-sized B2B companies. Our services are designed to help you generate more leads, close more deals, and drive growth for your business. Some of the services that we offer are:

Personalized Messaging

We understand the importance of personalization when it comes to account-based marketing. Our team of experts will help you create personalized messaging that resonates with your target accounts, and delivers the right message at the right time to move them closer to a purchase decision.

Identifying Key Accounts

Identifying the right accounts to target can be a challenge for many businesses. Our team uses advanced data analytics and research tools to help you identify the key accounts that are most likely to provide the highest value to your business.

Setting Up Campaigns

Once we have identified the key accounts, we help you set up customized campaigns that are tailored to the needs of each account. Our campaigns are designed to engage decision-makers within the target accounts, and nurture them through the sales cycle.

Reporting

We provide regular reporting on the progress of your campaigns, giving you valuable insights into what's working and what's not. Our reports help you make data-driven decisions to optimize your account-based marketing strategy and achieve better results.

At our agency, we're committed to delivering exceptional results for our clients. Contact us today to schedule a consultation and learn more about how we can help you achieve your business goals.

Our Process

At ExactBuyer, we have a step-by-step process for collaborating with clients to deliver successful Account-Based Marketing (ABM) campaigns. Our process involves setting goals, identifying target accounts, creating tailored messages, executing campaigns, and measuring results. Here is a detailed breakdown of our ABM process:

Step 1: Collaborating with Clients

We start by working closely with our clients to understand their unique needs and objectives. Our team of experts collaborates with clients to create a customized ABM plan that aligns with their business goals.

Step 2: Setting Goals

Once we have a clear understanding of our client's objectives, we set specific, measurable, achievable, relevant, and time-bound (SMART) goals.

Step 3: Identifying Target Accounts

We utilize our data and audience intelligence solutions to identify target accounts that align with our client's goals. Our team works to find the right contacts at each account and then create highly personalized messaging for each contact.

Step 4: Creating Tailored Messages

Our team of experts creates highly personalized messages for each target account that resonate with the unique pain points and challenges faced by each contact.

Step 5: Executing Campaigns

We execute highly targeted ABM campaigns across multiple channels to engage with our client's target accounts. Our team utilizes automated workflows and AI-powered search to ensure that campaigns are executed efficiently and effectively.

Step 6: Measuring Results

We measure the results of our ABM campaigns using a combination of metrics, including engagement rates, pipeline impact, and revenue influence. Our team then analyzes the data to make data-driven decisions to optimize future campaigns.
In conclusion, our step-by-step process for Account-Based Marketing (ABM) campaigns involves collaborating with clients, setting goals, identifying target accounts, creating tailored messages, executing campaigns, and measuring results. Our powerful data and audience intelligence solutions enable us to execute highly targeted and effective ABM campaigns that drive revenue growth for our clients.

Our Team

At our company, we have assembled a team of experienced and savvy professionals who are dedicated to providing the highest level of client satisfaction. Our team members come from diverse backgrounds and bring unique skills and expertise to the table. But what unites us is our commitment to delivering exceptional service and results for our clients.

Meet Our Team Members

John Doe, CEO: With over 20 years of experience in the industry, John has a proven track record of driving growth and success for clients.

Jane Smith, Director of Marketing: A strategic thinker and expert in digital marketing, Jane leads our marketing team to deliver innovative campaigns that drive results.

Bob Johnson, Sales Manager: Bob is a seasoned sales professional with a talent for building relationships and closing deals.

Susan Lee, Customer Success Manager: Susan is passionate about helping clients achieve their goals and ensuring their satisfaction with our services.

No matter what your needs are, our team has the knowledge and expertise to help you achieve your goals. Contact us today to learn more.

Testimonials:

At ExactBuyer, we strive to provide top-notch account-based marketing services to our mid-sized B2B clients. We understand that choosing a marketing agency can be a daunting task, which is why we are proud to showcase testimonials from satisfied clients who have worked with us for their account-based marketing needs. Here are a few of their stories:

Client 1:

"ExactBuyer provided us with real-time contact and company data that helped us build more targeted audiences. The AI-powered search feature was a game-changer for us, and we were able to find new accounts in our territory that we never would have found otherwise. Thanks to ExactBuyer, we were able to increase our qualified leads by 55%!"

-Client 1

Client 2:

"As a mid-sized B2B company, we were struggling to find the right partners and guests for our podcast. ExactBuyer's audience intelligence solutions helped us identify ideal podcast guests and partners quickly and efficiently. With ExactBuyer's help, we were able to find our next partner and record some of our most successful podcast episodes to date."

-Client 2

Client 3:

"Before working with ExactBuyer, list building was a time-consuming and frustrating task for us. Thanks to ExactBuyer, we were able to reduce our list building time by 95%, allowing us to focus on other aspects of our business. We would highly recommend ExactBuyer to any mid-sized B2B company looking to streamline their marketing efforts."

-Client 3

$495 a month for Sales Plan which offers unlimited real-time employment updates and company search, unlimited search, AI-powered search, native HubSpot and Salesforce integrations, and up to 4 seats.

$249 a month for Recruiting Plan, which includes access to over 270+ million verified candidates with direct emails, mobile phones, and social details. The plan has unlimited real-time employment updates, AI-powered search, and Boolean searches, skills, certifications, interests, work history, education, and +75 other attributes.

$899 a month for Marketing Plan, which includes native HubSpot & Salesforce integrations, schedule account & contact enrichments, market mapping, reporting & analytics, identify champions & decision maker job changes, real-time audience generation and deployment across every channel: Email, Phone, Text, Ad Audiences.

$999 a month for API, which includes access to all API endpoints, real-time contact & company data, technographics, firmographics & demographics data, over 415M B2B & B2C contacts, and over 25M+ companies.

ExactBuyer also offers custom enterprise plans for teams. To view pricing, please visit our pricing page.

Conclusion: Summarizing Why We Are the Best Choice for Mid-Sized B2B Companies Seeking a Trusted Agency for Account-Based Marketing Strategies

If you are a mid-sized B2B company looking for a trusted agency to help you with your account-based marketing strategies, then ExactBuyer is the best choice for you. Here are some reasons why:

We Provide Real-Time Contact & Company Data and Audience Intelligence Solutions

At ExactBuyer, we provide real-time contact and company data and audience intelligence solutions that help you build more targeted audiences. Our solutions are always up-to-date and verified, so you know you're getting accurate information.

We Help You Find New Accounts and Ideal Prospects

We can help you find new accounts in your territory, as well as your next top engineering or sales hire. We can even help you find an ideal podcast guest or your next partner. With our AI-powered search, you can just type in a sentence and get related contacts or companies.

We Have a Proven Track Record of Success

Our success metrics speak for themselves. We've helped companies like Brex, Gorgias, Ramp, and Northbeam increase booked demos, qualified deals, positive replies, and save time on list building. When you work with ExactBuyer, you can feel confident that you're in good hands.

We Offer Flexible Pricing Plans and Custom Enterprise Plans

ExactBuyer offers flexible pricing plans designed to fit your needs and budget. Our Sales plan starts at $495 a month and offers unlimited real-time employment updates and company search, unlimited search, AI-powered search, native Hubspot and Salesforce integrations, and up to 4 seats. We also offer Recruiting and Marketing plans, as well as a customizable Enterprise Plan to meet the needs of larger teams.

At ExactBuyer, we're dedicated to helping mid-sized B2B companies achieve their account-based marketing goals. Contact us to learn more about how we can help your business grow.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.